Like it or not, perception can sometimes be more important than reality. That’s why successful consumer brands invest significant resources in creating positive perceptions of their brands. Purchasing folks can learn a lot from this to raise the profile of...
What exactly does “leadership effectiveness” mean? And how does it apply to procurement and supply chain management functions—is it important, does it really matter vis-à-vis our functional success, or is it just another fancy term? I addressed these and other issues...
I’ve always admired Marks & Spencer’s “Dine in for Two” TV advert. The savvy marketing inherent in the ad is nicely and smoothly underplayed by the benefits offered: a cosy, romantic dinner indoors with your loved one for a very reasonable £10. Whether your loved...
‘Sharing thought leadership perspectives and key tips for Procurement people, at the Oracle Procurement Innovation Seminar. Watch the video below or on Facebook.
It’s an intriguing title for a supply management article, I know. Your brain is probably trying to decipher what possible connection Aristotle might have with supply chain management in general, purchasing in particular, and, even more baffling, Peter Kraljic!...
