I’ve always admired Marks & Spencer’s “Dine in for Two” TV advert. The savvy marketing inherent in the ad is nicely and smoothly underplayed by the benefits offered: a cosy, romantic dinner indoors with your loved one for a very reasonable £10. Whether your loved...
It’s an intriguing title for a supply management article, I know. Your brain is probably trying to decipher what possible connection Aristotle might have with supply chain management in general, purchasing in particular, and, even more baffling, Peter Kraljic!...
